Guides for people who post video
Platform specs, cross-posting workflows, and analytics that survive contact with reality. Written by the team building VideoToReels.
People do not follow videos, they follow formats
A good video earns a view. A recognisable format earns the next twelve. The difference is the most underused idea in short-form.
Your comments section is free audience research
Companies pay agencies for what your viewers type unprompted. A method for reading it, and the three comments that matter most.
Consistency beats volume, and it is not close
Everyone tells you to post more. The number that predicts growth is not how much you post in a good week — it is whether you post in a bad one.
Every platform's video specs in one table (2026)
Length, aspect ratio and file size limits for Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Pinterest and Threads — with what actually gets a post rejected.
How to post to Instagram, TikTok and YouTube at the same time
One vertical clip, three platforms, one scheduled time — without re-uploading the same file from your phone three times.
We built an MCP server for our social scheduler
Connect Claude to your posting calendar in one command. 67 tools, scoped to your workspace, and an agent that can draft a post but cannot publish it.
"Best time to post" charts are lying to you
Every one of those infographics is an average of strangers. Here is why they disagree with each other, and what to use instead.
A solo creator's first 30 days with a posting calendar
What to set up, what to ignore, and the one thing that decides whether a scheduling habit sticks past week two.
How we store your social tokens
What connecting a social account actually hands over, where those tokens live, and what we can and cannot do with them.
One video, every platform: the repurposing workflow that doesn't take all day
Repurposing goes wrong when it becomes five separate edits. Here is the order of operations that keeps it to one export and about ten minutes.
How to schedule Instagram Reels (without fighting Meta Business Suite)
Meta gives you a free scheduler and most creators still avoid it. Here is what it does badly, and how to queue Reels alongside your other channels.
Why your video upload failed (and the failure you never see)
Rejections come from length and file size. The one that quietly costs you reach is the wrong aspect ratio, because it publishes anyway.
Vertical, square or landscape: which aspect ratio to actually use
Four ratios, one recommendation, and the two cases where it is wrong. What each platform rewards, and why one export covers almost everything.
The only five social media metrics worth tracking
Most dashboards drown you in numbers that cannot change a decision. Five that can, and the popular ones worth ignoring.
Does scheduling your posts hurt your reach? Instagram says no
The most persistent myth in social media, answered directly by the head of Instagram — plus where the myth came from, because it was true once.
Instagram down-ranks recycled content. What that means if you cross-post
Cross-posting is fine. Cross-posting something that *looks* cross-posted is not — and the difference is mostly one watermark.
Sends per reach: the Instagram signal almost nobody optimises for
Instagram has told us which signal drives reach beyond your followers, and it is not likes. It is how often people send your post to someone.
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