Guides for people who post video
Platform specs, cross-posting workflows, and analytics that survive contact with reality. Written by the team building VideoToReels.
The first three seconds: hooks that survive the scroll
Everything the algorithm measures happens downstream of someone not scrolling past. Six hook patterns, and the one that quietly stopped working.
People do not follow videos, they follow formats
A good video earns a view. A recognisable format earns the next twelve. The difference is the most underused idea in short-form.
Your comments section is free audience research
Companies pay agencies for what your viewers type unprompted. A method for reading it, and the three comments that matter most.
Consistency beats volume, and it is not close
Everyone tells you to post more. The number that predicts growth is not how much you post in a good week — it is whether you post in a bad one.
Does scheduling your posts hurt your reach? Instagram says no
The most persistent myth in social media, answered directly by the head of Instagram — plus where the myth came from, because it was true once.
Instagram down-ranks recycled content. What that means if you cross-post
Cross-posting is fine. Cross-posting something that *looks* cross-posted is not — and the difference is mostly one watermark.
How long should a Reel actually be?
Every guide gives a confident number and they all disagree. Here is why — and the question that replaces it.
TikTok is a search engine now — and your captions are the index
A growing share of TikTok discovery starts in the search bar, not the For You page. That changes what your captions and on-screen text are for.
Why your subscriber count stopped mattering on YouTube
Subscribers used to be distribution. Now they are an audience you still have to earn the attention of, one video at a time.
5 channels. Unlimited posts. $0.
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